Display Advertising

Half the money I spend on advertising is wasted; the trouble is I don't know which half. — John WanamakerPioneer of Marketing

DISPLAY ADVERTISING!

The other half of the Google AdWords universe is the Google Display Network, which includes a collection of Google websites like partner sites Finance, YouTube and mobile sites along with apps that show AdWords ads matched to the content on a given page. In contrast to Google Search Network ads, which are predominantly text-only, Display Network campaigns can include text, image, rich media and video ads, and can be targeted to a wider array of media platforms, including YouTube and mobile apps.


Knowing how to properly use Display Advertising in any industry is important. Along with bid amount, your Quality Score ultimately determines your Ad Rank positioning. Quality Score is an estimate of the quality of your ads, keywords and landing page. Higher-quality ads can lead to lower prices and better ad positions. The components of Quality Score expected click-through rate, ad relevance and landing page experience are determined every time your keyword matches a customer’s search.

Advertising has a huge effect on customer awareness of your brand, so choosing an ad that correctly fits the needs of your business is immensely important. Nearly every business wants to find better ways to stand out from the crowd. One tried and true advertising method can be found in display advertising.

An effective Display Advertising campaign should be:

1) Relevant – We live in a world of hurry and rush, so creating an effective eye catching display ad is important. PAS focuses on creating specific ads that match a brand's needs based on the delivery method.

2) Visibility – The higher the visibility of your brand, the better the recall rate. The ripple effect of creating awareness transcends online advertising; it influences offline purchases too!

3) Medium - PAS prides itself in understanding the platforms used by consumers. We create and focus our advertising based on this method to deliver the right message to the right consumers!

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