The other half of the Google AdWords universe is the Google Display Network, which includes a collection of Google websites like partner sites Finance, YouTube and mobile sites along with apps that show AdWords ads matched to the content on a given page. In contrast to Google Search Network ads, which are predominantly text-only, Display Network campaigns can include text, image, rich media and video ads, and can be targeted to a wider array of media platforms, including YouTube and mobile apps.
Knowing how to properly use Display Advertising in any industry is important. Along with bid amount, your Quality Score ultimately determines your Ad Rank positioning. Quality Score is an estimate of the quality of your ads, keywords and landing page. Higher-quality ads can lead to lower prices and better ad positions. The components of Quality Score expected click-through rate, ad relevance and landing page experience are determined every time your keyword matches a customer’s search.
Advertising has a huge effect on customer awareness of your brand, so choosing an ad that correctly fits the needs of your business is immensely important. Nearly every business wants to find better ways to stand out from the crowd. One tried and true advertising method can be found in display advertising.