Not only do we get great returns on our email marketing campaigns we also include a money-back guarantee on our top campaign!
Internal Email Marketing Campaigns
These elements are essential to any marketing strategy:
Communicating and relationship building with prospects
Gathering important data
Helping boost marketing ROI
One of the things we stress at PAS is to make sure you are not using your internal database as a marketing dumping ground. We like to use these communications as a relationship building block with the consumers. We like to take the strategy of giving to build on the existing relationship. As important as these campaigns are for our clients, many miss the mark and continue to fall short.
Many things we do at PAS are driven on how we shop because we are all consumers first and foremost. When keeping this philosophy in mind, we apply a very clean and informative message.
The key is paying close attention to your audience. You wouldn't spend time sending someone an offer on a service they are continuously receiving every month. Nor would you send a group an email that has an offering that doesn't apply to them. This only leads to recipients hitting the delete button more than opening your message.
Prospect Email Marketing Campaigns
1) Relevant Data Source – Of course, you don't want to be paying for an e-mail campaign that has nothing to do with your business. We continue to update our prospect lists in your market and in you competitors' market groups to ensure a very responsive campaign.
2) Multi-Deployment Campaigns – Reaching your prospects multiple times is just as important in email marketing as it is in other forms of direct marketing. Not only does this allow you to get your message to the prospects multiple times, it allows you to test different subjects in your message.
3) Call To Action - We are here to tell you one of the biggest fail points is not having a clear message for the prospect to act on. At PAS we continue to research response rates to ensure our campaigns are clear with the action we expect, and informative on what we want from them!
Ready to launch a campaign?
We would love to chat! Give us a call at 888-613-6733