We are changing how PPC is done. Our approach is simple. When you deliver trust, give respect, and demonstrate integrity and honor, relationships flourish. This is the center of who we are.
We Just Do It!
Pay-per-click advertising, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. PPC has an advantage over cost per impression in that it tells us something about how effective the advertising was. Clicks measure attention and interest. If the purpose of an ad is to generate a click, then pay-per-click advertising is the preferred metric. If the main purpose of an ad is to generate a lead, then PAS is the partner you need.
Knowing the importance of PPC in any industry has driven us to finding the most effective way of advertising your brand. Our staff not only focuses on Google Adwords as a key aspect in your marketing efforts; we excel at it! We at PAS understand the importance of diversifying a budget for different mediums to optimize consumer reach.
The campaign is where it all starts. The choice on whom to give your most valued campaigns to could also be where it all ends. Choose wisely. In a marketplace that only seems confident in boasting traffic results from the best campaigns leaves us wondering what your expectations were for the rest of your business. Just like the start of any new relationship, be it personal or business, both sides have certain expectations they hope materialize as that relationship grows. This statement holds true in defining the approach taken in building our client base. We believe there is value in establishing reasonable expectations that can satisfy both parties. Without this as a measuring stick, disappointment is sure to follow. Understanding this is what makes the staff at PAS an invaluable part of your pay-per-click marketing efforts.
An effective PPC keyword list should be:
1) Relevant – Of course, you don't want to be paying for web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
2) Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
3) Expansive - PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
Ready to launch a campaign?
We would love to chat! Give us a call at 888-613-6733